01
Results Over Rhetoric
We don't do vanity metrics or pretty reports that obscure what matters. Revenue attributable to email. That's the number. Everything else is context.
About
We exist to make retention the most profitable channel in e-commerce.
rekurrr. was built on a simple observation: the most expensive customer is the one who never comes back. We're here to make sure they do.
Our Story
Why we built rekurrr.
"Every e-commerce brand we've studied has the same problem."
They spend enormous budgets acquiring customers through ads — and then do almost nothing to keep them. The result is a business model built on a treadmill: run faster to acquire more, just to replace the ones you lost.
We started rekurrr. to break that cycle. We believe the highest ROI in e-commerce doesn't come from finding new customers — it comes from keeping the ones you already have.
That's not a theory. It's math. And we build the systems that prove it.
The name says it all: Retain. Return. Revenue. Every 'r' is intentional.
Our Values
What we believe.
02
Retention Over Acquisition
Your best customer is already in your list. We make sure they come back — and spend more — before you spend another dollar finding someone new.
03
Systems Over Sends
One-off blasts don't build businesses. Automated, intelligent systems do. We build infrastructure, not campaigns that die after 24 hours.
04
Partnership Over Transactions
We don't clock out when the brief is done. We show up every month with new ideas, better tests, and a relentless drive to grow your revenue.
The Team
Who builds your system.
VY
Victor Yashim
Founder & Lead Strategist
Victor has built email systems for over 40 e-commerce brands across health, beauty, food, and apparel. His obsession is retention economics — understanding exactly why customers come back, and engineering the systems that make it inevitable. Before founding rekurrr., he led retention marketing at a $15M DTC brand.
Work with us
Ready to make retention your most profitable channel?
Start with a free email audit. We'll show you exactly what your store is missing.
Book a Free Audit →